Friday, August 1, 2008

UK spends $159,000 to publicize $100,000 prize

In a burst of creative genius, UK had the bright idea of spending $159,000 to tell people about a $100,000 prize offered at this year's Ideafest. UK's PR department emphasized that it was private money that UK was wasting, not tax and tuition dollars this time. Read the story from the H-L website

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